WE LOVE DOGS AND SO DOES THE MEDIA.
2019 has already been a big year for AGoldPhoto Pet Photography. With the milestone of raising $100,000 for animals in need across the nation approaching, they reached out to our team for support. We pitched both local and national outlets to spread the word about the accomplishment, securing several interviews and online articles.
Then we moved on to promote AGoldPhoto’s 3rd Annual Road Trip, during which they hosted 15 different fundraising events in 12 cities.
Our main goals were to raise awareness about the milestone and trip, increase event sign-ups and boost brand awareness nationally. One of our approaches was influencer marketing. Our team researched influencers who were within AGoldPhoto’s target audience and secured more than 20 social media posts as a result. Media coverage and influencer marketing had a direct impact on event sign-ups during the trip.
Here some of the PR hits we were able to secure for them:
ABC Action News (3/20/19): Interview in front of the Humane Society
WTSP (Tampa CBS) (3/26/19): Great interview, shows Adam on-site and his work
Queen City Nerve - Charlotte - 4/13/2019
WBTV (CBS) - Charlotte - 4/11/2019: This is the interview where Adam/Mary shares their photo tricks
Albuquerque Journal (5/25/19): Great online article